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Focus on MiQ, world leader in advertising campaign optimisation

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Special Report

Special Report - Bridgepoint

Focus on MiQ, world leader in advertising campaign optimisation

Published on

26/4/2024

Amended on

7/5/2026

0

minute(s)

Present in the Vintage Altaroc Odyssey 2022, MiQ positions itself as a world leader in advertising campaign optimization, working closely with marketers and communications agencies.

By

Damien Hélène

Damien Hélène

Focus on MiQ, world leader in advertising campaign optimisation

51.513777400920496, -0.16024904511729007

Bridgepoint a leading European buyout investor with a strong track record and a globally established investment platform. Over the past decade, the firm has significantly modernized its approach by developing deep sector expertise and enhanced operational capabilities. The growing strength of its sector teams, increased selectivity, and improved operational execution now translate into a compelling value creation profile.

Year established

Assets under management

This article has been automatically translated. Please excuse any inaccuracies or translation errors.

Dieser Artikel wurde automatisch übersetzt. Bitte entschuldigen Sie etwaige Ungenauigkeiten oder Übersetzungsfehler.

This article has been automatically translated. We apologize per inaccuracies or translation errors.

Adopting an approach focused on data connectivity, MiQ aims to maximize the effectiveness of advertising campaigns, and consequently improve its customers' business performance.

MiQ's advanced functionalities make it easy to link, enrich and analyze data. This information is then used to deliver relevant messages, specifically targeted at the appropriate audiences.

With a global presence, MiQ employs around 1,000 people in 30 offices, covering regions such as North America, the UK, Australia, continental Europe, Southeast Asia, China and India.

Read the explanation from William Jackson, Chairman of the Board of Directors of the Bridgepoint Group, Bridgepoint the Fund manager decision Fund manager invest in MiQ.

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