Plusgrade has announced the launch of new loyalty products for Dynasty Flyer, the frequent flyer program of China Airlines, a Taiwan-based carrier. The airline serves 185 international cities, with 1,400 flights per week, carried by more than 10 million travelers each year.
This partnership now allows members to purchase, donate, and reactivate miles, a first for the Dynasty Flyer program. Plusgrade, already associated with Oaky ( hotel sales platform) and Eurostar, works with hundreds of partners in more than 60 countries to help them develop new personalized products or services designed to improve consumer well-being and increase its client's revenue.
This partnership offers China Airlines passengers greater flexibility and control over their travel rewards, allowing them to get even more value from the Dynasty Flyer program. This launch reflects China Airlines' commitment to enhancing and personalizing the experience for its members while exploring new opportunities for growth through simple and seamless digital interactions.
"This launch with China Airlines marks an important milestone in our continued expansion in the Asia-Pacific region. Members in this region are among the most loyal in the world, and this partnership offers them exactly what they are looking for: more flexibility, more utility, and more ways to maximize the value of their rewards ," said Ken Harris, founder and CEO of Plusgrade.
