In 2025, Visma posted strong financial results, illustrating the relevance of its positioning targeting SMEs. The Norwegian giant's revenue reached €2.8 billion, up 17% year-on-year, while adjusted EBITDA (earnings before interest and taxes) rose 18.5% to €975 million. Annual recurring revenue also climbed to €2.8 billion, up 19%, including 13% organic growth.
The cornerstone of this growth lies in the customer base. The latter has grown significantly to reach 2.4 million organizations and corporate customers (+22%). This performance can be explained by a combination of product innovation, strategic acquisitions (more than 30 in 2025), and massive investments in artificial intelligence.
"In a world where digital adaptability is key to survival, we have once again demonstrated that our critical software offering remains particularly attractive in the market," emphasizes Merete Hverven, CEO of Visma. AI plays a central role in this dynamic, with 250 projects deployed across the group, generating both value for customers and significant internal productivity gains.
Acquisition of the leading platform for Brazilian micro-entrepreneurs
In addition to its phenomenal presence in Europe, Visma has acquired numerous accounting firms and software platforms in South America, including Conta Azul in Brazil, Talana in Chile and Peru, and Rindegastos and Lara in Argentina. Continuing this dynamic external growth, the Norwegian company has announced the acquisition of MaisMei, Brazil's leading platform dedicated to micro-entrepreneurs, Visma's core target market.
Backed by robust technology and one of the highest levels of customer satisfaction in the market, MaisMei has grown rapidly since its creation in 2020 and now serves 3.7 million customers, making it the largest private platform in its segment. By combining accounting expertise with an intuitive mobile interface, MaisMei addresses the operational challenges faced by micro-enterprises, particularly in a context of growing adoption of digital payments and sales.
Visma's choice of this Brazilian gem can be explained by the entrepreneurial context of the country, which is South America's largest economy. Micro-entrepreneurs are the driving force behind the Brazilian economy. They represent 58% of all businesses in the country. With this segment expected to reach 25 million entrepreneurs by 2028, the need for accessible compliance tools designed primarily for mobile devices has never been greater.
"MaisMei has done a remarkable job of making Brazil's complex regulatory landscape understandable. But it's not just about compliance; it's about creating a springboard for the country's largest segment, entrepreneurs," says Merete Hverven.
