Vinted is Europe’s leading online platform for buying and selling secondhand clothing. To mark the announcement of its expansion into the United States, the Lithuanian company explains why now is the perfect time to declutter your wardrobe. In particular, it’s encouraging New Yorkers to sell the clothes they no longer wear and earn some extra income.
In a study conducted with GWI (an international consumer behavior research company) this month, Vinted reveals the scale of the market opening up to it, while raising awareness among New Yorkers about the environmental and economic benefits of secondhand goods:
- 50% of Americans wear half of their wardrobe or less;
- 55% of New Yorkers say they don't have enough closet space (32% more than the national average);
- 20% of New Yorkers own more than $500 worth of unworn clothing;
- 70% of New Yorkers aged 25 to 34 own at least three items of clothing that have never been worn and still have their tags on.
- 40% of Americans are unaware that their old clothes have resale value.
- 50% of Americans say that clutter in their closets is a source of stress.
"Our mission is to make secondhand shopping a reflex, because we know that closets across the country are overflowing with untapped value. In Europe, we have been helping our customers earn money from items they no longer need and save money by buying secondhand rather than new for years. Now we want to do the same in the United States," said Adam Jay, CEO of the Vinted marketplace.
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