team.blue acquires Swiss platform specializing in data integration

As part of team.blue, Windsor.ai will enable businesses to easily consolidate all their marketing data in one place. Their customers will now have a clear overview of their online advertising, email campaigns, and website traffic. team.blue customers can thus better understand their performance and make better marketing decisions, without technical complexity.

"Partnering with team.blue represents a decisive step for Windsor.ai in our ambition to democratize data integration for businesses of all sizes. This strategic alliance will enable us to accelerate our mission of making advanced marketing analytics, previously reserved for large corporations, accessible to SMEs, while expanding our capacity to support more companies facing the complexity of multichannel marketing analytics. Together, we are ideally positioned to become the go-to solution for European companies seeking seamless, AI-powered data integration," said Niklas Kolster, CEO of Windsor.ai.

The new team.blue solution will make it easy to consolidate all of a company's marketing data in one place, even when it comes from many different tools (Looker Studio, Power BI, Google Sheets, etc.). This gives business customers a clearer view of where their money is being spent and what works best. It helps them better manage their marketing budgets, improve their results, and save valuable time by avoiding tedious manual reporting. The platform integrates seamlessly with the tools businesses already use, without disrupting their existing organization.

Created in 2019 through the merger of Combell (Belgium), TransIP (Netherlands), and Register.it (Italy), team.blue has quickly established itself as a leading consolidator in the European market. The Belgian company offers a wide range of services, from web hosting and domain management to business SaaS solutions, cloud computing, and IT security. It has adopted an ambitious growth strategy, with more than 60 acquisitions since its creation, including Macaly, a Czech web application developer. This approach allows it to integrate specialized vertical solutions while capitalizing on the local proximity of its brands.

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