Home
Resources
Follow portfolio news
...

team.blue strengthens its offer with the acquisition of Metricool, a Spanish social media specialist

Published on
3/12/2024
Amended on
23/3/2026
0
minute(s)
Odyssey 2022
team.blue
European digital solutions giant team.blue has become a major shareholder in Metricool, a Madrid-based company specializing in social media management. This operation is part of a strategy to expand its portfolio of services and support small and medium-sized businesses in their digital transition.
By
Charles Pinsolle
Charles Pinsolle
team.blue strengthens its offer with the acquisition of Metricool, a Spanish social media specialist
This article has been automatically translated. Please excuse any inaccuracies or translation errors.
Dieser Artikel wurde automatisch übersetzt. Bitte entschuldigen Sie etwaige Ungenauigkeiten oder Übersetzungsfehler.
Questo articolo è stato tradotto automaticamente. Ci scusiamo per eventuali inesattezze o errori di traduzione.

Founded in 2015, Metricool offers a comprehensive suite of tools designed to optimize companies' online presence. With annual sales of 17 million euros, the company employs 90 people and is run by its founders, Juan Pablo Tejela and Laura Montells. The Madrid-based company helps SMEs and professionals plan, publish, analyze and track their performance on social networks.

A strategic partnership to accelerate growth

Thanks to this investment, team.blue, a company present in the Vintage Altaroc Odyssey 2022, consolidates its position in the SaaS market, offering innovative solutions to support SMEs in their digital transition. Juan Pablo Tejela, CEO of Metricool, underlines the importance of this partnership:

"This strategic partnership offers us the opportunity to carry out major transformations, enhance the value we deliver to our customers, and strengthen our leadership position in the social media market."

A renewed commitment to SMEs

For team.blue, this operation represents much more than a simple investment. The company, which has established itself as a key player in digital services for SMEs in Europe, is expanding its portfolio with a dedicated social media offering.

Already renowned for its hosting, website creation and compliance tools, team.blue is strengthening its position among SMEs, its core target market, with solutions that are increasingly tailored to their needs. Metricool, for its part, will benefit from direct access to team.blue's 3.3 million customers, paving the way for significant growth opportunities and possible strategic acquisitions.

A higher valuation for team.blue

This investment comes against a favorable backdrop for team.blue, which recently welcomed a new investor, the Canadian pension fund CPP Investments. With this investment, the company's valuation has risen to 4.8 billion euros, strengthening its position on the European market.

Other episodes on this topic

Explore our content collections, which bring together different formats around a single subject/issue/theme.
No articles in this category yet.
No items found.
Europe
Technology / Software
Welcome to Altaroc
To provide you with a tailored experience, we invite you to complete your profile.
Your profile
country of tax residence
Select
choosenCountry
Preferred language
Select
choosenLang
Your investor profile
Financial intermediary or Professional investor
Financial advisors, wealth management advisors, private bankers, or any other investment service providers.
Qualified Investor or Altaroc Investor
Experienced Investor or Altaroc Investor
Private investors who have already invested in Altaroc who have a minimum investment capacity of €100,000.
Private investors who have already invested in Altaroc who have a minimum investment capacity of €250,000.
Inexperienced investor
Individual investors with an investment capacity of less than €100,000.
Individual investors with an investment capacity of less than €250,000.
Institutional investor
Pension funds, retirement funds, asset management firms, and single-family offices.
Scroll down to accept General Terms and Conditions
The webpage you are trying to access is not available in your country.