team.blue acquires Metricool and ushers in a new era of social network management

Metricool, founded in Madrid in 2015 by Juan Pablo Tejela and Laura Montells, has rapidly established itself as a major player, with over two million users and annual recurring revenue of 17 million euros. Thanks to this strategic transaction, team.blue, a company featured in the Vintage Altaroc Odyssey 2022, is strengthening its position in the SaaS market and is committed to simplifying the digital transition for SMEs.

A promising synergy for European SMEs

Team.blue, already present in 20 countries with 3.3 million loyal customers, sees Metricool as a key partner for expanding its SaaS solutions. Metricool, an all-in-one social network management platform, offers powerful functionalities such as content planning, detailed analysis and engagement tracking on major networks. By adding Metricool to its portfolio, team.blue aims to accelerate innovation, while strengthening its support for small and medium-sized businesses in their online visibility strategy.

Stronger growth prospects

For Claudio Corbetta, CEO of team.blue, this acquisition is part of a strategy to expand the range of digital tools available to SMEs: "We are delighted to welcome Metricool to the team.blue family. It reinforces our commitment to offering ever more innovative solutions to our customers.

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