Home
Resources
Follow portfolio news
...

Plusgrade integrates Oaky and strengthens its offering for hoteliers worldwide

Published on
30/10/2025
Amended on
23/3/2026
0
minute(s)
Odyssey 2021
Plusgrade
Plusgrade is one of the world's leading providers of solutions to help the tourism industry generate additional revenue. The Canadian company, present in the Vintage FPCI Altaroc Odyssey 2021, has announced the acquisition of Oaky, an upselling platform popular with hoteliers worldwide.
By
Antoine Orsoni
Antoine Orsoni
Plusgrade integrates Oaky and strengthens its offering for hoteliers worldwide
This article has been automatically translated. Please excuse any inaccuracies or translation errors.
Dieser Artikel wurde automatisch übersetzt. Bitte entschuldigen Sie etwaige Ungenauigkeiten oder Übersetzungsfehler.
Questo articolo è stato tradotto automaticamente. Ci scusiamo per eventuali inesattezze o errori di traduzione.

Plusgrade continues its expansion with the acquisition of Oaky, a Dutch company that has won several awards for its hotel upselling software. Oaky has been voted " Best Upselling Software " for six consecutive years by Hotel Tech Report (an international media specializing in technology for the hotel industry), a distinction which underlines the quality of its innovation and the tangible impact of its technology on hoteliers.  

The Oaky integration will enable Plusgrade to offer an enriched platform, combining Oaky's intuitive user experience with the global experience of Plusgrade, which has already partnered with Eurostar and luxury hotels Atlantis Dubai.

Hoteliers will be able to personalize their offers before, during and after guests' stay, including upgrades, breakfasts, transfers, wellness experiences and premium services. The aim is to help each establishment boost sales while enriching the guest experience.

Since its creation in 2009 in Montreal, Plusgrade has established itself as a trusted partner of major travel brands, airlines, cruise lines, rail operators and hoteliers, helping them to generate additional revenue on a large scale. Today, the Canadian company works with over 2,500 hotels and hundreds of partners in more than 60 countries.

"This union between Oaky and Plusgrade allows us to unite the best of both worlds: recognized technological expertise and exceptional global reach," commented Erik Tengen, CEO of Oaky.

Other episodes on this topic

Explore our content collections, which bring together different formats around a single subject/issue/theme.
No articles in this category yet.
No items found.
North America
No items found.
Welcome to Altaroc
To provide you with a tailored experience, we invite you to complete your profile.
Your profile
country of tax residence
Select
choosenCountry
Preferred language
Select
choosenLang
Your investor profile
Financial intermediary or Professional investor
Financial advisors, wealth management advisors, private bankers, or any other investment service providers.
Qualified Investor or Altaroc Investor
Experienced Investor or Altaroc Investor
Private investors who have already invested in Altaroc who have a minimum investment capacity of €100,000.
Private investors who have already invested in Altaroc who have a minimum investment capacity of €250,000.
Inexperienced investor
Individual investors with an investment capacity of less than €100,000.
Individual investors with an investment capacity of less than €250,000.
Institutional investor
Pension funds, retirement funds, asset management firms, and single-family offices.
Scroll down to accept General Terms and Conditions
The webpage you are trying to access is not available in your country.