GCash: 51 million insurance contracts signed in 4 years

Traditionally, insurance coverage in the Philippines has been seen as a luxury, out of reach for ordinary citizens. This is the background to GCash' s GINSURE insurance rollout. The aim is to offer seamless protection within the GCash app, already used by 75 million people. The platform initially offers users services such as sending and receiving money, bill payment, online shopping, investments, and now food delivery. GCash aims to become the one-stop solution for all Filipinos' financial needs. Several factors explain the meteoric rise of the Philippine company's insurance solutions. Firstly, the widespread adoption of the GCash application itself is playing a key role. With millions of users already trusting the financial platform, insurance adoption becomes a natural extension. Secondly, strategic partnerships with leading insurance providers (Pru Life UK, FPG Insurance, CHUBB...) enable GINSURE to offer diverse and credible coverage options.

GINSURE's varied products (health, life, cyber-insurance, accident, travel) are available from as little as 10 Philippine pesos (16 euro cents) per month, with innovative options such as Express Send Scam Insurance (protects against agent transfer scams) or health cover offered when purchasing mobile credit. By integrating insurance solutions directly into daily transactions, GCash gives millions of uninsured or underinsured Filipinos access to reliable, affordable coverage.