Fora acquires Legends and puts AI at the heart of travel planning

Founded in 2021, Fora quickly made a name for itself with its innovative approach to travel-tech, appearing as early as 2023 in the prestigious PhocusWire Hot 25 ranking, which highlights the most promising companies in the sector. Legends, created the same year, has had an equally dazzling career: it won the PhocusWire award for best company with a pitch that convinced 120 judges. The company has forged a solid reputation thanks to a unique technology called LegendsDNA, a system that exploits behavioral data contained in e-mails, calendars and mobile activity to extract highly accurate predictive information. The aim is to enable ever finer personalization, improve the relevance of recommendations and generate sustainable revenue growth for travel professionals. For Fora, it's not a question of grafting this tool on as a simple add-on module, but of integrating it into the very heart of its platform. Its ambition is to transform interactions in depth, giving both advisors and travelers an enriched, fluid and intuitive environment.

This operation is part of a fundamental trend affecting the entire tourism sector: artificial intelligence is no longer perceived as a gadget, but as an essential element, called upon to structure the personalization of services, operational efficiency and distribution optimization. In this movement, Fora stands out for its ability to combine technological power with the central role of the human being, keeping travel consultants at the heart of the relationship while giving them tools of unprecedented power.