Back Market, the refurbishing expert, is setting up store in 500 Bouygues Telecom stores throughout France. Through Bouygues Telecom's extensive network, customers will be able to discover, touch, compare and purchase refurbished smartphones with the support of an in-store advisor. For families who are often reluctant to buy a refurbished device online, this scheme provides a real solution: the in-store salesperson guides customers in choosing a phone that suits their budget and usage, presents the various quality conditions of the devices on offer, and then finalizes the order with reassuring human support. With some 2,000 references available, customers have access to a large, well-mastered catalog, combining attractive prices, solid guarantees and additional services (rigorous quality control, free return within 30 days, 12-month warranty, loan of a phone in the event of breakdown).
Beyond the purchasing aspect, this approach helps families reduce their electronic bills by choosing a reliable refurbished model rather than a high-priced new one. Secondly, it makes the "refurbished" option more visible in everyday life: in the store, the circular alternative becomes as natural as buying a new device. Finally, in environmental terms, this way of consuming helps to significantly reduce CO₂ emissions linked to the manufacture of a new smartphone (from 77% to 91%). The arrival of Back Market in Bouygues Telecom stores is also fully in line with the operator's strategy for a more responsible, positive and inspiring digital.
Back Market's commitment to more responsible consumption is well supported. The Bordeaux-based unicorn has hijacked the "Shot on IPhone" campaign to denounce the over-consumption of new electronic devices, and has teamed up with runner Baptiste Chassagne (winner of the prestigious Diagonale des Fous race on Reunion Island, and 2nd in the Ultra-Trail du Mont Blanc), to highlight shared values of sustainable performance and environmental responsibility.
