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Insurance: Acko fights online fraud

Published on
29/10/2024
Amended on
23/3/2026
0
minute(s)
Odyssey 2021
Acko
Founded by Varun Dua and Ruchi Deepak, Acko is a leader in digital insurance in India, with over 78 million unique customers and around one million insurance policies distributed. Recently, the company dismantled a car insurance scam, revealing over 200 cases of fraud. Acko is thus reinforcing consumer confidence while expanding its offer. Indeed, the company is launching its new life insurance plan, "Acko Flexi Term", designed to offer flexible coverage tailored to the evolving needs of its policyholders.
By
Charles Pinsolle
Charles Pinsolle
Insurance: Acko fights online fraud
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Dismantling a two-wheeler insurance scam

A company present in the Vintage Altaroc Odyssey 2021, Acko recently identified over 200 cases of fraud, where customers were taking out insurance for two-wheelers by misrepresenting them as four-wheelers.

Acko has taken proactive measures against these scams, cancelling policies based on false declarations and taking legal action against fraudsters. The company is not limiting itself to a simple reaction: it has published a public notice to make its policyholders aware of these fraudulent practices. Acko makes a point of informing and educating its customers, stressing the importance of purchasing policies directly via its verified app and website.

Launch of the "Acko Flexi Term" life insurance plan

By strengthening its customers' trust and credibility in the market, Acko felt that the timing was optimal to launch the "Acko Flexi Term" life insurance plan, which provides flexible coverage tailored to policyholders' changing financial responsibilities. The plan aims to become a single solution for all protection needs, offering comprehensive coverage throughout life.

Policyholders can change the duration of their policy and choose from several payout options, whether a lump sum, monthly payments or an annuity. Varun Dua, founder of Acko, says the aim is to see life insurance as pure protection for families rather than a means of investment.

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