This strategic acquisition, valued at $300 million, marks Visma 's entry into the Brazilian market. Founded in Joinville in southern Brazil, Conta Azul has won over more than 100,000 businesses with an intuitive, high-performance platform designed to simplify accounting and automate administrative tasks. Conta Azul's ecosystem, which also includes over 10,000 accounting firms via a network of partnerships, is an ideal growth driver for Visma, whose SaaS model has proved its worth in many markets.
Above all, this acquisition is part of a broader trend that Visma has been pursuing for several months. Last May, the company had already acquired Rindegastos, a Chilean fintech specializing in intelligent expense management. It had also integrated Lara, a Peruvian company renowned for its artificial intelligence solutions applied to human resources, and Talana, an HR platform with 600,000 users, mainly in Peru and Chile. In four major operations, Visma has gained a foothold in three strategic markets: Chile, Peru and now Brazil.
This regional deployment is in response to the growing digitalization dynamic in Latin America, where SMEs are looking to gain in efficiency and compliance thanks to accessible, automated tools. In Brazil, cloud adoption is growing rapidly, but remains largely dominated by large enterprises, which account for 70% of spending on these services, while SMEs are still struggling to take the plunge, held back by costs, regulations and regional disparities.
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