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"You have to see it to believe it," warns MiQ. With a conversion rate 132% higher than traditional solutions, Sigma is revolutionizing the world of digital advertising. This innovation redefines performance by leveraging phenomenal technological power. The tool analyzes 700 trillion consumer signals from 300 diverse data sources, covering more than 1.7 billion audience profiles worldwide. The company has fed its Sigma tool with the reasoning capabilities of the best language models on the market (such as ChatGPT, Gemini, and Claude) to transform complex strategies into immediate actions. For example, the AI can cross-reference a user's GPS location near a store with local weather data and their smartphone browsing history in real time. This cross-signal analysis enables the delivery of ultra-personalized advertising for a specific product at the precise moment when the customer is most likely to make a purchase.
The results demonstrate unprecedented growth and efficiency, with a 57% reduction in cost per action (the budget invested to acquire a new customer) and spectacular time savings, reducing campaign setup from 6 hours to just 30 seconds. By reducing setup time by 99%, MiQ now enables brands to adjust their strategy in real time in response to market developments, while increasing audience testing at no extra cost.
Beyond raw performance, this revolution frees MiQ experts from repetitive manual tasks, transforming them into true strategic consultants, ensuring advertisers more agile, transparent, and profitable advertising management than ever before. By forming strategic partnerships with players such as Titan OS, Samba TV, and the Canadian Football League, MiQ is profoundly transforming the digital advertising industry.
