Staffbase strengthens its presence in Central America

"After a year of strong growth in the Americas, expanding our presence in this region is a natural step for Staffbase. Mexico City will strengthen our ability to support companies with large workforces across South America as they rethink how to effectively improve team engagement. Today's customers are looking for platforms that can be deployed globally, reaching every employee, from headquarters to production sites to points of sale," said David Maffei, General Manager Americas at Staffbase.  

The Staffbase platform makes it possible to dramatically increase employee engagement within their own companies, thanks to innovative and personalized methods. The German company has enabled some of its clients to increase the response rate to internal surveys by 96%, or increase their revenue by 33%. Founded in 2014, the German company now reaches more than 16.5 million employees in 190 countries.

The opening of an office in Mexico City meets a specific need. In Central and South America, many employees do not have a fixed workstation (they are "deskless") or work in the field. Most of them are disconnected from essential information and tools at the heart of the company, creating an invisible barrier between employees of the same company. Staffbase goes beyond traditional internal communications by acting as a real driver of adoption, automatically integrating with all the tools used by its customers (Microsoft Teams, YouTube, Google Calendar, and dozens of others).

How do Staffbase communication campaigns differ from conventional campaigns? In a traditional model, a CEO would send an email to managers and publish a note on the intranet. Communication would be considered complete once disseminated, with no real visibility into whether it was understood or embraced by teams in the field. With Staffbase, the same campaign would be structured differently. The CEO's message would be distributed simultaneously via the employee mobile app, the intranet, employee email, and digital screens at various sites, regardless of their location. The content would be automatically adapted according to the country and language. People in the field would receive a short push notification tailored to their working style, while office teams would have access to a more detailed version. An interactive module would include a video, a summary of local priorities, and a short questionnaire to validate understanding.

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