Emmy and Grammy Award-nominated comedian and actor Kevin Hart has turned his name into a brand. He first founded Hartbeat in 2009, his production company, which develops films, series, shows, and content for cinema, television, and streaming platforms such as Netflix. He also co-founded Gran Coramino, a premium tequila brand launched with singer Juanes, which is sold in the United States. He created VitaHustle, a brand of wellness-focused nutritional drinks and supplements, as well as Hartfelt, a premium dog food brand. In addition, he has formed major commercial partnerships, notably with Fabletics to promote their sportswear, and with brands such as Verizon, DraftKings, and JPMorgan Chase.
Partnering with Authentic Brands Group allows the Philadelphia-based actor to consolidate, structure, and amplify all of his activities under a single brand strategy. Authentic Brands Group has over 15 years of experience in transforming a simple name into a sustainable global brand by developing new products, new collaborations, and an international presence.
"This partnership is about acceleration, growth, and diversification. I've spent years building businesses and creating opportunities, and joining Authentic gives me the platform and global infrastructure to take my brand to the next level," said Kevin Hart. "Becoming a shareholder allows me to own, alongside Authentic Brands Group, some of the most recognizable intellectual property of all time, while building the legacy of my own brand. I want the Hart name to span generations and be something my grandchildren, and their own children, can be proud of."
This partnership marks a new phase of development for Authentic Brands Group, which continues to build a vast ecosystem of brands and intellectual property on a global scale, fueled by content, culture, and a tightly knit international network of partners. By joining Authentic Brands Group, Kevin Hart joins a select circle of globally influential personalities, alongside figures such as David Beckham and Shaquille O'Neal, who have also chosen to transform their fame into enduring brands. Together, the company and the American actor will structure and develop the brand bearing his name, extending it to new consumer products, innovative digital platforms, and targeted collaborations designed to reach an ever-wider audience around the world.
