Authentic Brands Group

In the highly competitive fashion and consumer goods industry, many long-established brands eventually run out of steam, weighed down by the costs of their factories or extensive retail networks. Authentic Brands Group was founded in 2010 to address this challenge by reinventing the traditional retail model.

This New York-based company’s strategy is built on separating brand image from the burdensome logistics. By acquiring iconic brands, it retains only the intellectual property and the brand name, then outsources manufacturing, logistics, and sales to a vast network of specialized industrial and commercial partners. In exchange, the company receives guaranteed royalties. This model shields the organization from the risks of unsold inventory, temporary fashion trends, or inflation.

Today, the company has risen to become the world's second-largest licensor, just behind the Disney empire. With a portfolio of more than 50 sports, fashion, and entertainment brands, it generates the equivalent of $38 billion in global retail sales.

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