Authentic Brands Group

Authentic Brands Group is a major player in fashion, sports and entertainment, with a portfolio of over 50 international brands. Thanks to its innovative marketing strategies, the group stimulates the growth and sales of its brands by positioning them as close as possible to their consumers. ‍

Iconic brands owned by Authentic Brands Group include Nautica, Barney's, Reebok and Forever 21.

Founded in 2010 by Jamie Salter, former CEO of Hilco Consuler Capital, Authentic Brands Group began with an initial investment of $250 million. The company first acquired the rights to the image of official products featuring Marilyn Monroe, then proceeded to buy Juicy Couture for $195 million in 2013.

Today, Authentic Brands Group manages a portfolio of 217 companies, including 50 brands, and works with 800 partners. With a strong presence on social networks, totaling 285 million followers, the New York-based company employs over 11,000 people across its various subsidiaries.

In 2022, Authentic Brands Group recorded sales growth of 54%, topping the billion-dollar mark. Experts predict that sales will increase to over $1.4 billion by 2023.