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Founded in 2014, Back Market has established itself as Europe's leading marketplace dedicated to refurbished electronic products, with a presence in 17 countries. The association with Baptiste Chassagne - French long-distance trail champion in 2023 and a rising figure in ultra-trail running - reinforces its commitment to more responsible consumption. Charlotte Souleau, Back Market's General Manager for France, underlines the importance of this partnership: "This partnership isn't just about visibility. It's about consistency. It's a shared human adventure, a common struggle to demonstrate that performance and respect for the environment are inseparable." On the other hand, Baptiste Chassagne makes no secret of his enthusiasm: "Back Market isn't just a committed brand. It's a brand that thinks differently. It's a brand that acts. It's a brand that doesn't pretend. So when they asked me to work with them, I knew it was the right direction.
This partnership is part of a drive to raise public awareness of the challenges of "fast tech" (a concept derived from "fast fashion") and to promote a sustainable alternative to electronic consumption. By integrating the world of trail riding, Back Market targets a community that is committed to the environment and sustainable performance. Back Market relies on a network of over 1,800 partner refurbishers. By 2023, the French unicorn will have achieved sales of 320 millionup 45% on the previous year. Sales volume reached 2.2 billion euros, an increase of 32%. The company employs over 700 people in offices in Paris, Bordeaux, New York, Berlin and Tokyo.
On the environmental front, Back Market claims to have avoided the emission of 1.3 million tonnes of CO₂ since its inception, thanks to the sale of nearly 30 million reconditioned appliances. By 2024, for every ton of CO₂ emitted by its operations, the company estimates it will have avoided 10.35 tons, illustrating its commitment to sustainability.
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