GCash transforms online catering for 75 million Filipinos

Published on

3/7/2025

Amended on

3/7/2025

minute(s)

Featured in the Vintage Altaroc FPCI Odyssey 2021, GCash has over 75 million users. Its mobile payment platform was launched in 2004 in the Philippines, and enables its customers to manage their financial transactions, send and receive money, pay bills, make online purchases, or top up their cell phone credit. GCash is now partnering with Tablevibe, a SaaS solution for restaurants wishing to regain control of their online sales.

Antoine Orsoni

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Through this strategic alliance, GCash and Tablevibe aim to make online meal ordering more accessible to Filipinos, while helping restaurants cut costs with reduced platform fees, gain direct access to millions of GCash users, and retain full ownership of their customer data.

Working with over 4,000 restaurants in the Philippines - including such popular names as Pickup Coffee, The Bistro Group, Kenny Rogers, Andok's, 24 Chicken, The Moment Group, Frankie's and Chooks-To-Go - Tablevibe manages the entire ordering process.

As part of this partnership, GCash has launched its new Food Hub feature, accessible from the app's home screen. By placing their orders directly with restaurants, customers benefit from exclusive offers and preferential prices on the new Food Hub feature, while enjoying reduced delivery charges, even at peak times. For example, The Bistro Group offers free delivery on all orders. Andok's offers free delivery to all new customers, while 24 Chicken and BOK Chicken apply the same prices as in-store, for both delivery and collection. "GCash solutions for the foodservice sector offer our customers an excellent user experience. They allow them to avoid queuing, increase our sales and help us build our own customer database," explains Mikee Villareal, co-founder of Dot Coffee.

GCash enables secure and convenient transactions: users can link their bank account, credit card or debit card to their GCash account to make payments online or in partner stores. The company aims to promote financial inclusion by offering services accessible to all, including the unbanked and underbanked.