Easyfairs strengthens its industrial portfolio with the acquisition of UK Metals Expo

A strategic acquisition for the metals sector

By adding this event to its portfolio, Easyfairs—a company of Vintage Altaroc Odyssey —is not only strengthening its presence in the United Kingdom but also reinforcing its commitment to the metals industry. Since its launch in 2022, UK Metals Expo has established itself as a must-attend event for the entire UK metals supply chain. The event has experienced impressive growth, attracting numerous visitors and exhibitors, as well as the support of leading trade associations. The next edition, scheduled for September 2025 in Birmingham, will bring together 380 exhibitors, confirming its central role in the sector.

Easyfairs, a leader committed to event innovation

In addition to organizing flagship shows such as Art Brussels and Made in Asia, Easyfairs stands out for its ability to integrate modern technologies and customized solutions to enhance the attendee experience. With over 800 employees, the company relies on its agile structure and sector expertise to meet the needs of the industries it serves.

Alison Willis, CEO of Easyfairs UK & Global, emphasizes the importance of this acquisition: "Supporting and enhancing the manufacturing industry is an integral part of our mission. With our technological expertise and extensive network, we are confident we can propel UK Metals Expo to new heights and strengthen our role in the industry community."

Jason Franks, Managing Director of UK Metals Expo, shares this enthusiasm: "Easyfairs was an obvious choice to accompany the next phase of our event's development. Together, we'll be able to better meet the needs of the industry and consolidate UK Metals Expo as a key annual event."

An opportunity for the European market

With this acquisition, Easyfairs offers UK Metals Expo exhibitors greater access to other European markets through its network, which includes events such as Metal Madrid in Spain and Metavak in the Netherlands. These synergies open up new prospects for companies wishing to extend their international reach.

By consolidating its position, Easyfairs continues to prove that it is a key player in professional events, connecting industries, fostering exchanges and shaping the future of the sectors it supports.