Harmay

Harmay is a Chinese company with a dozen stores dedicated to selling cosmetics from over a hundred international and local brands, at affordable prices.

Originally, Harmay offered only an e-commerce platform specializing in cosmetics, mainly perfumes. The company opened its first store in 2017 and has been a real success, with each store deploying its own universe, at once aesthetic, artistic and convivial. True contemporary art venues, exhibitions are organized within the stores where customers also have the opportunity to dine.

With a strong presence on social networks, Harmay has succeeded in attracting a young clientele in order to position itself in the highly promising Chinese fragrance market, whose annual growth rate is expected to rise to 22.5% over the next five years.

By 2025, fragrance sales in China are expected to reach a market of over $4.7 billion.