Harmay
Manager
Fund |
Manager |
Co-invested company
sector
Consumption
regional split
Rest of the world
vintage
status
Portfolio
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Strong growth
General Atlantic 2021
General Atlantic

Harmay

Co-invested company
Harmay is a Chinese company specializing in the sale of cosmetic products. The company started as an e-commerce platform, before opening its first stores from 2017.
Offices of Harmay, part of the Private Equity manager's portfolio General Atlantic

Key figures for Harmay

200
new partner brands since 2021
+ 70
employees
2017
opening of its first store
23
stores in China
Data as at
20/3/26
*Source: Public data from companies’ websites and social media accounts. For more up-to-date information, we invite our investors to view the report made available on their space.

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About Harmay

Harmay is a Chinese company with a dozen stores dedicated to selling cosmetics from over a hundred international and local brands, at affordable prices.

Originally, Harmay offered only an e-commerce platform specializing in cosmetics, mainly perfumes. The company opened its first store in 2017 and has been a real success, with each store deploying its own universe, at once aesthetic, artistic and convivial. True contemporary art venues, exhibitions are organized within the stores where customers also have the opportunity to dine.

With a strong presence on social networks, Harmay has succeeded in attracting a young clientele in order to position itself in the highly promising Chinese fragrance market, whose annual growth rate is expected to rise to 22.5% over the next five years.

By 2025, fragrance sales in China are expected to reach a market of over $4.7 billion.

In the same sector as Harmay

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