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Efficy, Europe's leading CRM software company, adds 9 new customers, including 3 French-speaking ones

Published on
18/3/2025
Amended on
25/3/2026
0
minute(s)
Odyssey 2021
Efficy
As one of the companies featured in the Vintage Altaroc Odyssey 2021, Efficy's mission is to transform data into in-depth customer knowledge, in order to optimize the services offered by its customers. It welcomes new Nordic companies into its fold, as well as 3 French-speaking customers: Lausanne Capitale Olympique, La Cinémathèque and Ville de Pringy.
By
Antoine Orsoni
Antoine Orsoni
Efficy, Europe's leading CRM software company, adds 9 new customers, including 3 French-speaking ones
This article has been automatically translated. Please excuse any inaccuracies or translation errors.
Dieser Artikel wurde automatisch übersetzt. Bitte entschuldigen Sie etwaige Ungenauigkeiten oder Übersetzungsfehler.
This article has been automatically translated. We apologize per inaccuracies or translation errors.

There's no other word than "giant" to describe Efficy. In just 20 years, the company has amassed over 600 employees and 13,500 corporate customers. It has established a presence throughout Europe, and has expanded as far as Hong Kong. Today, it welcomes 9 new customers, driven by the desire to access CRM software (management and optimization of customer interactions and relations) recognized for its efficiency, as well as the expertise of a company specialized in customer relationship management. Efficy recently launched Maxo, an innovative platform combining AI and a low-code interface, to offer an automated experience and further optimize its products.

Lausanne, Olympic Capital: an exceptional cultural city

The beautiful city of Vaud has been the Olympic capital since 1994, because it symbolizes the Olympic spirit and values better than any other city. As Pierre de Coubertin said in 1915: "Olympism will find in the independent and proud atmosphere that can be breathed in Lausanne the pledge of freedom it needs to progress. It was this status that prompted one of Switzerland's 10 most populous cities to join forces with Efficy. The Olympic capital has succumbed to the integrated platform offering solutions for marketing, sales, project management, service and customer satisfaction.

Cinémathèque française: a cultural treasure

With over 50,000 films and 500,000 photographs of films and actors in its collection, the Cinémathèque française has the sole aim of preserving and distributing cinematographic culture. With offerings dedicated to museums, exhibitions and film screenings, the addition of Efficy's solutions to its products is a major step forward. The data collected by the Cinémathèque will be more rapidly and efficiently converted into the sharpened customer knowledge needed to offer ever more personalized services to film and culture buffs.

Pringy (Seine-et-Marne): optimizing communication

For a small town of less than 5,000 inhabitants like Pringy, joining Efficy means several things. Firstly, improved data: Efficy makes it possible to centralize and efficiently manage data from citizens, businesses and municipal services, facilitating informed decision-making. Secondly, a significant improvement in communication. Efficy's platform offers tools to improve communication between different municipal departments and with citizens, making interactions more fluid and transparent. Finally, thanks to optimized resources and better information management, Pringy will be able to optimize the use of the human and financial resources at its disposal, and improve the efficiency of its public services.

Other new customers who have chosen Efficy software include Thams Innovasjon (Norwegian expert in business development consulting and green transition), Båt event (organization of unique events on a restaurant boat in Oslo), Steinsentralen AS (Norwegian company specializing in the import of building supplies and natural stone), Firmafabrikk1 AS (Norwegian specialist in the sale of goods and services in business management consulting), Fromatech (specialized in the development and production of flavor solutions for the food and beverage industry, based in the Netherlands), and Danish Agro (Danish company supplying veterinary products, machinery, animal feed and digital solutions for farms).

With the exception of Fromatech, all of Efficy's new customers are based in the Nordic countries: one of the CRM software supplier's core target markets. Efficy has been able to reach companies working in different sectors, highlighting the growing importance of software and AI in running a business.

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