This award reflects Flo Health's ongoing commitment to providing high-quality, science-based digital health experiences on both mobile and connected devices. This recognition is particularly notable given the high adoption rate of smartwatches in Hong Kong, Taiwan, and Macau, where health tracking via wearable devices is part of everyday life. As the Google Play Awards are given by region, Flo was recognized where its smartwatch experience is particularly well suited to local uses.
This award is part of Google Play's annual "Best of" program, which highlights the most outstanding apps and games that innovate, push the boundaries of user experience, and provide long-term support to their users through reliable, high-quality updates.
According to the Google Play team, this year's winners are developers "who push boundaries and expectations, and who continue to support their users with regular, high-quality updates and relevant engagement moments." This distinction highlights Flo Health's leadership role in women's health technologies, as well as its ongoing investments in building an accessible and reliable platform covering menstrual cycle tracking, fertility, pregnancy, and menopause.
"We are honored that the Flo app has been recognized by Google Play as a winner of Best of 2025," said Roman Bugaev, Chief Technology Officer at Flo Health. "Our mission has always been to help women better understand their bodies through science-based information and thoughtful product design. Being recognized in multiple markets for our connected device experience is a testament to our teams' commitment to creating intuitive tools that can accompany users everywhere: on their phones, watches, and within an ever-evolving ecosystem of personal devices."
Flo Health is now the world's leading health and fitness app and the most recommended menstrual cycle tracking platform by OB-GYNs. In 2024, Flo became Europe's first femtech unicorn following an investment from General Atlantic, and now supports 43 million active users worldwide every month. Supported by a network of over 100 medical experts, the company supports women at every stage of their health journey, from their first period to pregnancy and menopause, offering personalized cycle and ovulation tracking, tailored health information, daily educational content, and a private community for discussion.
Through its Pass it on Project, Flo has already provided 28 million Flo Premium subscriptions to improve access to health education for women in need.
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