This new round of fundraising, led by Insight Partners J.P. Morgan, is part of an already very strong momentum for Roller. Today, leisure venues must manage a growing number of visitors, streamline their operations, and offer increasingly enjoyable and personalized experiences. Museums, water parks, leisure centers, and outdoor recreation areas can manage all of their activities from the platform developed by Roller, which includes online and on-site ticket sales, subscription management, access control, visitor tracking, and payments. In practical terms, operators know at all times how many visitors are expected, when peak attendance times are, and which services work best.
This visibility makes it possible to better organize teams, reduce queues, and offer a smoother experience for visitors. This new $50 million funding round will enable Roller to further automate these operations using artificial intelligence, helping tourist sites to better understand their visitors and giving them new levers to increase their revenue without complicating their daily operations. The American company has made more than 100 product improvements in one year and wants to maintain this steady pace, thanks to Insight Partners J.P. Morgan.
Operators will also benefit from enhanced support. Roller already offers continuous support, with more than 95% of calls answered in less than a minute. The American company is also opening a new equipment warehouse to resolve issues with cash registers, kiosks, and terminals even more quickly. With more than 300 employees in Melbourne, Sydney, San Francisco, Austin, London, Costa Rica, and Bosnia, Roller continues to expand its international footprint and its "remarkable growth, " as Rachel Geller, Managing Director at Insight Partners, points out.
