Home
Resources
Follow portfolio news
...

MiQ transforms digital advertising with Sigma

Published on
20/2/2026
Amended on
23/3/2026
0
minute(s)
Odyssey 2022
MiQ Sigma
A global leader in advertising campaign optimization, MiQ works with the world's leading marketing specialists (Vizio, Google). Featured in the Vintage Altaroc Odyssey , the British leader has just launched Sigma, a new AI-based digital advertising solution.
By
Antoine Orsoni
Antoine Orsoni
MiQ transforms digital advertising with Sigma
This article has been automatically translated. Please excuse any inaccuracies or translation errors.
Dieser Artikel wurde automatisch übersetzt. Bitte entschuldigen Sie etwaige Ungenauigkeiten oder Übersetzungsfehler.
Questo articolo è stato tradotto automaticamente. Ci scusiamo per eventuali inesattezze o errori di traduzione.

"You have to see it to believe it," warns MiQ. With a conversion rate 132% higher than traditional solutions, Sigma is revolutionizing the world of digital advertising. This innovation redefines performance by leveraging phenomenal technological power. The tool analyzes 700 trillion consumer signals from 300 diverse data sources, covering more than 1.7 billion audience profiles worldwide. The company has fed its Sigma tool with the reasoning capabilities of the best language models on the market (such as ChatGPT, Gemini, and Claude) to transform complex strategies into immediate actions. For example, the AI can cross-reference a user's GPS location near a store with local weather data and their smartphone browsing history in real time. This cross-signal analysis enables the delivery of ultra-personalized advertising for a specific product at the precise moment when the customer is most likely to make a purchase.

The results demonstrate unprecedented growth and efficiency, with a 57% reduction in cost per action (the budget invested to acquire a new customer) and spectacular time savings, reducing campaign setup from 6 hours to just 30 seconds. By reducing setup time by 99%, MiQ now enables brands to adjust their strategy in real time in response to market developments, while increasing audience testing at no extra cost.

Beyond raw performance, this revolution frees MiQ experts from repetitive manual tasks, transforming them into true strategic consultants, ensuring advertisers more agile, transparent, and profitable advertising management than ever before. By forming strategic partnerships with players such as Titan OS, Samba TV, and the Canadian Football League, MiQ is profoundly transforming the digital advertising industry.

Other episodes on this topic

Explore our content collections, which bring together different formats around a single subject/issue/theme.
No articles in this category yet.
No items found.
Europe
Technology / Software
Welcome to Altaroc
To provide you with a tailored experience, we invite you to complete your profile.
Your profile
country of tax residence
Select
choosenCountry
Preferred language
Select
choosenLang
Your investor profile
Financial intermediary or Professional investor
Financial advisors, wealth management advisors, private bankers, or any other investment service providers.
Qualified Investor or Altaroc Investor
Experienced Investor or Altaroc Investor
Private investors who have already invested in Altaroc who have a minimum investment capacity of €100,000.
Private investors who have already invested in Altaroc who have a minimum investment capacity of €250,000.
Inexperienced investor
Individual investors with an investment capacity of less than €100,000.
Individual investors with an investment capacity of less than €250,000.
Institutional investor
Pension funds, retirement funds, asset management firms, and single-family offices.
Scroll down to accept General Terms and Conditions
The webpage you are trying to access is not available in your country.