Buff City Soap launches a plant-based shower gel and continues to transform the cosmetics industry

This new shower gel, unveiled on Earth Day, April 22, is made from plant-derived cleansers derived from coconut, and offers a luxurious experience without harsh chemicals. It is plant-based and free from sulfates, parabens and colorants: in short, it offers a healthier way to care for your skin. The shower gel is dermatologically tested and enriched with almond oil to leave skin soft, supple and clean. "At Buff City Soap, we believe in creating products that are not only better for your skin, but also better for the planet. Launching our shower gel on Earth Day is a perfect reminder that we can combine plant-based performance with respect for our beautiful planet," enthused Shellie Caudill, Product Director at Buff City Soap.

Committed to environmental protection, Buff City Soap has built a viable business model. The American company promotes handmade products sold in small batches in 12 US states, to enable more eco-friendly production and greater customization to meet individual customer needs. This new product will be no exception to the rule, as in the coming months the brand plans to offer in-store options for personalizing the fragrance of its shower gel, enabling customers to create a scent that's uniquely their own.