Over the past twelve months, these large listed companies (such as Kotak, Titan, and Trent) have generated more than a thousand applications per day via theApna platform. Half of these were for positions in banking, insurance, or financial services, while other sectors such as automotive, retail, and technology were also very popular. This trend reveals a profound change in the practices of companies that want to recruit faster and more widely, while diversifying their profiles.
This trend is also reflected in the geography of job offers and applications. Nearly half of the positions advertised were located in medium-sized cities such as Jabalpur, Rajkot, Indore, Lucknow, and Varanasi. Young professionals in these cities are particularly active, with 45% of applications coming from regions outside major urban centers. The positions most sought after by candidates are in sales, financial consulting, store management, and customer service—all essential functions for supporting the growth of companies expanding their presence nationwide.
Women's participation is also increasing. Thirty-five percent of applications come from young women applying for various roles in human resources, customer relations, and financial consulting. This trend is consistent with figures from India's national labor force survey, which shows a steady increase in female participation in India over the past several years. Young graduates are also very active on the platform. Half of applicants with between zero and six months' experience are applying for positions offered by Nifty 100 companies, a sign that the platform is seen as a gateway to major employers. For many, Apna is a way to find their first job without administrative or technical barriers.
Apna was founded in 2019 with a simple idea: to help young Indian professionals find jobs more easily in a market where opportunities exist but are often difficult to access. Millions of people were looking for their first job without a professional network, support, or the right tools. So Apna created a platform designed for these ambitious young graduates and workers, which publishes job offers close to their homes, allows them to introduce themselves directly to recruiters, and helps them develop their skills. In just a few years, the company has become the largest recruitment platform for young talent in India. It brings together more than 50 million candidates in over 850 cities and more than 700,000 employers from all sectors.
