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Licorne - The success of Vegamour serums

Published on
27 July 2023
Amended on
28/3/2024
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Vegamour, featured in Vintage Altaroc Odyssey 2021, designs natural, high-performance hair care products. Its plant-based ingredients are tested and free from hazardous chemicals. The British brand favors sustainable sourcing and collaborates with communities to create quality products that respect nature.
By
Damien Hélène
Damien Hélène
This article has been automatically translated. Please excuse any inaccuracies or translation errors.

Featured in Vintage Altaroc Odyssey 2021, Vegamour uses the power of science and nature to make high-performance, health-saving hair care products. It incorporates tested plant-based ingredients that work in tandem to contribute to hair beauty in a natural way, without harmful chemicals.

The British brand has deployed its own sustainable supply chains to integrate natural, quality ingredients. Vegamour relies on a collective of communities to work in harmony with nature without compromising consumer health and sustainability.

" We create direct and equitable partnerships to ethically harvest high-quality natural actives. The communities that supply our ingredients show us that growth is possible on many levels ," explains Dan Hodgon, the company's founder.

The brand's best-selling " Gro " serum is formulated with mung bean, curcumin and red clover. This formula promotes hair growth, soothes the scalp and revitalizes the roots.

Vegamour is one of Sephora's fastest-growing brands. It sells a copy of its "Gro" serum every 22 seconds worldwide. The brand launched in 2022 in the UK, China, Australia and the United Arab Emirates , and has just appointed actress Nicole Kidman as its international ambassador.

Vegamour plans to launch new products in 2023.

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