The teams responsible for online sales at large companies must manage thousands of product listings every day, optimize content, and steer their strategies, all while monitoring prices and inventory across multiple retailers and providing daily performance reports. A recent study by CommerceIQ highlights the pressure that such a workload creates. Nearly half of executives believe their data is not actionable, and more than 40% identify a lack of access to data or a lack of time to make decisions as major challenges. In the same study, nearly 80% say they are willing to reallocate agency budgets toward AI agents, provided that recommendations are transparent and human teams retain the final decision-making authority.
CommerceIQ has developed four AI agents that provide practical assistance to brands in managing their online sales more effectively, with each agent playing a specific role.
The first, the Content Agent, handles product pages. They ensure that the descriptions, images, and information on the company’s website are complete, clear, and appealing, then correct any issues so that customers can better understand the products and find them more easily.
The second role, the Sales Agent, monitors sales on a day-to-day basis. They quickly identify when a product isn’t selling as well as expected and suggest simple steps to address the issue, such as adjusting the price or improving visibility.
The third tool, Shelf Agent, monitors product availability at retailers' locations. It verifies that products are in stock, properly displayed, and correctly listed, and alerts users if any issues arise (out of stock, poor placement, negative reviews, etc.).
Finally, Media Agent manages online advertising campaigns. It automatically adjusts settings to optimize ad performance by reaching the right customers at the right time, without requiring teams to manage everything manually.
“Our collaboration with CommerceIQ to develop a custom Content Agent in less than 80 days perfectly illustrates how AI can boost productivity and results. “We’ve automated a process that was previously very manual and repetitive, and couldn’t keep up with our business growth. We’ve already seen a 40x time savings and plan to go even further,” said Nick Hammitt, CEO of Newell Brands (an Atlanta-based multinational that owns Yankee Candle and Spontex), a long-time CommerceIQ client.
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