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Flash Market - AI & B2B software
Mastering the challenges of private equity
Flash Market - AI & B2B software
Published on
15
Amended on
07
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Why artificial intelligence is not a threat to the core of B2B software, but a differentiating factor.
Not all B2B software plays the same role. Systems of record occupy a central place in organizations: they concentrate reference data, orchestrate key processes, and integrate business knowledge built up over time. AI does not challenge this software. It reinforces it.
By integrating directly into the heart of these platforms, trained on proprietary data and critical processes, AI increases their value, barriers to entry, and customer loyalty.
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