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Special Report
Special report - Inflexion
January 2025

EasyFairs reinvents the international trade show and event experience

Published on
27/1/2025
Amended on
18/3/2026
0
minute(s)
Odyssey 2023
EasyFairs
In a world where face-to-face interaction and immersive experiences have become essential for businesses, Easyfairs has established itself as an innovative leader in trade show and event organization. With its avant-garde vision and customer-centric approach, the company is redefining the way business events are conceived and experienced.
By
Damien Hélène
Damien Hélène
EasyFairs reinvents the international trade show and event experience
This article has been automatically translated. Please excuse any inaccuracies or translation errors.
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Founded in 2004, EasyFairs has rapidly grown to become one of the leading trade show and event organizers in Europe and beyond. Based in Belgium, the company manages over 200 events in 14 countries, covering a variety of sectors from industry and technology to consumer products and professional services. Easyfairs' mission is simple: to facilitate professional meetings and exchanges while offering memorable and efficient experiences.

An innovative approach to organizing international events

Present at the Vintage Altaroc Odyssey 2023, EasyFairs stands out for its innovative approach to event organization. The company combines cutting-edge technologies with in-depth knowledge of exhibitor and visitor needs to create dynamic, interactive trade shows.

- Flexible, tailored concepts: EasyFairs offers a variety of show formats, adapted to the specific needs of each sector and market. From large international exhibitions to more niche and specialized events, the company knows how to maximize the impact for all participants.

- Cutting-edge technology: by integrating advanced technological solutions such as matchmaking platforms, mobile trade show applications and augmented reality tools, EasyFairs enhances the visitor and exhibitor experience, facilitating meetings and business exchanges.

- A user experience: the focus is on creating a fluid and engaging user experience. The company designs its events to be intuitive and welcoming, allowing participants to focus on what really matters: networking and business opportunities.

Extensive sector coverage

EasyFairs organizes events in a multitude of sectors, offering dedicated platforms for professionals from various industries.

Industry and Technology: trade fairs dedicated to industrial innovations, advanced manufacturing, automation and information technology.

Packaging and Logistics: events focusing on packaging solutions, supply chain and logistics.

Health & Wellness: trade fairs focusing on pharmaceuticals, medical devices, digital health and wellness.

Construction & Real Estate: exhibitions for building, architecture and property management professionals.

Marketing and Communication: events dedicated to the latest trends in marketing, advertising, media and digital communication.

A customer-centric approach

The company prides itself on understanding the needs and expectations of exhibitors and visitors, and responding proactively. This philosophy translates into attention to detail, flexibility in event design and a commitment to high-quality service.

John Hartz, co-founder and Managing Partner ofInflexion, talks exclusively to Altaroc about the decision to invest in EasyFairs.

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