Wisetack
Manager
Fund |
Fund manager
Co-invested company
sector
Services
regional split
North America
vintage
status
Portfolio
category
Innovative
Insight Partners XII
Insight Partners

Wisetack

Co-invested company
Founded in 2018 in San Francisco, Wisetack integrates financing options with software applications, specializing in home services, dental care, and auto repairs. It offers a "Buy Now, Pay Later" (BNPL) approach, allowing customers to defer payment for services.
The team at Wisetack, a portfolio company Fund manager private equity Fund manager  Insight Partners

Wisetack key figures

x10
financial growth in 2021
50 $bn
partner transactions
4000$
Average transaction value on the platform
25 000$
Proposed maximum amount of instant financing
Data as at
11/4/26
*Source: Public data from companies’ websites and social media accounts. For more up-to-date information, we invite our investors to view the report made available on their space.

The fpci The Altaroc Odyssey private equity fund is no longer accepting new investments.

About Wisetack

Founded in 2018 in San Francisco, Wisetack is a company that works with software publishers to integrate financing options within their customer-facing applications through simple APIs. Wisetack's uniqueness lies in its specialization as the first integrated financing platform for home services such as plumbing and electricity. The company is also extending its offering to dental care and car repairs.

Wisetack's approach is based on the "Buy Now, Pay Later" (BNPL) principle, which has become increasingly popular in recent years. This solution enables companies to offer their clients the option of purchasing services now, and deferring payment until a later date.

Bobby Tzekin, Wisetack's CEO, has extensive experience in the fintech sector, having worked at fast-growing companies such as Lending Club and PayPal. Drawing on this experience, he identified an untapped space in the BNPL market, traditionally focused on e-commerce. He saw the opportunity to introduce flexible, fee-based lending solutions for merchants offering physical services in a variety of industries, helping to penetrate a multi-billion dollar sector heavily dependent on cash and credit card payments.

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