Interview with Arthur Brothag - Partner, Head of Investor Relations and Strategy - Apax
Summary
In this interview, Arthur Brothag, Global Head of Investor Relations & Strategy at Apax , shares his vision for the future of private equity in an environment marked by rising interest rates, geopolitical uncertainty, and the rise of artificial intelligence. In his view, private equity is not at the end of its golden age, but is entering a new phase. After a decade driven by low interest rates and high valuations, performance will depend more on fundamentals: rigorous asset selection, sector specialization, operational value creation, and the ability to transform companies.Apax on more than 50 years of history and a multi-sector specialist approach, focusing in particular on technology, services, and digital consumer goods. This specialization enables us to develop playbooks, source opportunities through direct engagement, and leverage a network of entrepreneurs to better evaluate and support companies. AI is emerging as a major new driver, presenting both opportunities and risks. Apax already Apax into its investment framework to assess, on a company-by-company basis, which firms will be able to capture the value created by productivity gains. Sustainability is also presented as a performance driver, particularly because it is becoming essential for working with large clients, securing financing, or preparing for an exit. Finally, Arthur Brothag emphasizes the importance of investing consistently across market cycles. In a more demanding market, the best managers will need to remain disciplined, specialized, and capable of generating alpha in a tangible way, beyond mere market effects.









