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Ole Smoky Distillery
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Apax X LP
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Ole Smoky Distillery

Co-invested company
Ole Smoky Distillery is a renowned American distiller, renowned for its high-quality whiskeys and innovative flavors.
Barrels of whisky from Ole Smoky Distillery, part of the Private Equity manager's portfolio Apax

Key figures for Ole Smoky Distillery

45000
distribution points
5,7 M
visitors in 2021
4
distilleries
196 M$
Turnover in 2022
Data as at
23/3/26
*Source: Public data from companies’ websites and social media accounts. For more up-to-date information, we invite our investors to view the report made available on their space.

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About Ole Smoky Distillery

When the State of Tennessee amended its law to allow the distillation of spirits, Ole Smoky Distillery became the first federally-licensed distillery in East Tennessee history, opening its doors on July 4, 2010.

Ole Smoky Distillery is one of the fastest-growing spirits companies in the United States, renowned worldwide for its high-quality, award-winning whiskies. Its products are sold in all 50 US states and in over 20 countries through 45,000 distribution outlets.

The company receives impressive media coverage in the United States, where journalists are quick to report from the heart of the company's 4 artisan distilleries. The Today Show and Martha Stewart Living Radio have both recorded there.

In 2021, the Beverage Information Group awarded Ole Smoky 5 "Growth Brand Awards". It has also won Shanken's "Impact Hot Brand Award" every year since 2017. Its four experiential distilleries welcomed over 5.7 million visitors in 2021.

The company posted sales of $196 million in 2022, up 30% year-on-year. Cumulatively, sales have grown by 160% over the last three years. For the 4th year running, this figure has enabled the company to reach the Inc.5000 ranking, which lists the 5000 fastest-growing American companies.

"At Ole Smoky, we're very proud of this achievement, and to be listed alongside the world's most successful companies and thought leaders is a great honor," said Robert Hall, the company's CEO.

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