Altaroc
Companies
Live Mode
Manager
Fund |
Fund manager
Co-invested company
sector
Technology / Software
regional split
Rest of the world
vintage
status
Portfolio
category
Innovative
General Atlantic 2021
General Atlantic

Live Mode

Co-invested company
Live Mode simplifies broadcasting and rights management of soccer matches in Brazil.
The team at Live Mode, part of the private equity portfolio of Fund manager General Atlantic

Live Mode key figures

+ 55%
sales growth between 2022 and 2023
9 €bn
addressable market size according to EY
76%
of the Brazilian population who watch soccer frequently
2017
year of inception
Data as at
4/5/26
*Source: Public data from companies’ websites and social media accounts. For more up-to-date information, we invite our investors to view the report made available on their space.

The fpci The Altaroc Odyssey private equity fund is no longer accepting new investments.

About Live Mode

In the land of soccer, Edgar Diniz and Sergio Lopes, the two entrepreneurs behind the project, launched Live Mode in 2017 with a simple idea: to facilitate the technical distribution and management of broadcasting rights for soccer matches in Brazil and neighboring countries.

They had already managed a similar platform and worked with the world's biggest soccer bodies, FIFA and UEFA.

Although soccer is highly developed throughout Brazil and neighboring countries, the monetization of its broadcasting and the quality of related programs is much lower than in Europe and North America. The addressable market is gigantic (+ 49 billion Reals, or around 9 billion euros, source: EY), and competition is not very intense: this is what led the two founders of Live Mode to launch their company.

Currently focused on soccer, Live Mode plans to expand into new sports to reach a wider target audience. Live Mode's business is experiencing very significant growth (sales up +55% in 2023 vs. 2022).

In the same sector as Live Mode

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