Profile:
Investor Profil
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FR
Altaroc
Companies
Insider
Insider
Manager
Fund |
Fund manager
Co-invested company
General Atlantic
sector
Technology / Software
regional split
Rest of the world
vintage
Odyssey 2021
status
Portfolio
category
Innovative
General Atlantic 2021
General Atlantic

Insider

Co-invested company
A multi-channel marketing platform developer
Founded in 2012, Insider is an AI-powered omnichannel marketing platform designed to help brands deliver personalized, consistent customer experiences.
Visit the website

Insider key figures

2012
creation date
12
distribution channels
+700
people
25
offices
Data as at
1/5/26
*Source: Public data from companies’ websites and social media accounts. For more up-to-date information, we invite our investors to view the report made available on their space.

The fpci The Altaroc Odyssey private equity fund is no longer accepting new investments.

About Insider

Insider offers a comprehensive range of features, including customer data management, experience personalization, customer journey orchestration and AI-based analytics.

These solutions enable marketing teams to connect data, predict behavior and deliver seamless customer experiences across multiple channels, all from a single platform. Insider's customers include major companies such as Toyota, Carrefour and Lego.

By 2021, Insider has achieved unicorn status, with a valuation in excess of $1.2 billion.

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