Plusgrade joins forces with Atlantis Dubai to enhance customer experience in luxury hotels

The first innovation in this alliance gives guests at both Atlantis Dubai resorts easy access to room upgrades, extended stays and premium experiences. Plusgrade is integrating its upselling platform with Atlantis Dubai's sales systems, to deliver additional long-term revenue to the resorts, while making their offers visible and attractive to new customers.

Thanks to this seamless integration, Atlantis Dubai has replaced its old system with an intuitive, fully automated platform. Guests can now submit offers or purchase upgrades in a simple, personalized way, aligned with the resort's promise of exceptional hospitality. Beyond room upgrades, the solution offers more options to enrich the guest experience, ensuring greater flexibility and choice throughout their stay. "At Atlantis, our guests expect a level of luxury and personalization that sets new benchmarks in the ultra-luxury market," said Michael Chatzidakis, Director of Revenue Management at Atlantis Dubai. "The ease of use of Plusgrade's intelligent platform allows us to enhance every aspect of the customer journey, offering bespoke services and experiences that make every stay unforgettable."

Founded in 2009 in Montreal, Plusgrade's mission is to make the experience of customers in the tourism industry as pleasant as possible. With a wide range of services, platform integrations and partnerships, the Canadian firm has established itself as a benchmark for all players in the tourism world, who want to generate additional revenue while building customer loyalty through an ever more targeted and enjoyable experience.